Aso is known as the "Land of Fire," not only because of its volcanoes but also due to the significant role played by "controlled burning" activities. Aso boasts Japan's largest grasslands, where people have engaged in grassland livestock farming across generations. The practice of controlled burning in Aso is vital not only for the maintenance of the grassland ecosystem but also plays an important role in tourism, preserving a tradition that involves the use of fire. However, the tourism value of these burning activities is not fully recognized. By effectively turning these activities into events, it is believed that more tourists can be attracted, thereby spreading the local fire culture. At the same time, this would help a broader audience understand the importance of controlled burning in the grasslands.